Case Study: Mews elevates hospitality branding with Design by Structure

Mews rebrands with Design by Structure to redefine a $570 billion hospitality market

Mews, a hospitality technology company, faced the challenge of having outgrown its existing creative style as the business expanded. They needed to elevate their brand to better represent their team and position themselves within a competitive landscape of incumbents and new market entrants. To address this, they partnered with the branding agency Design by Structure for a comprehensive rebranding project that included research, positioning, strategy, and the development of a new brand system and website.

Design by Structure developed the core idea "imagine more" and a highly marketable tagline, "make it remarkable," to reflect Mews's ambition of revolutionizing the guest experience. The agency created a simplified and elegant creative expression that served as a canvas for potential customers to envision new possibilities. This rebrand provided Mews with a compelling new identity that better represented its innovative role in the hospitality sector.

Mews