Case Study: LendInvest achieves clearer property finance branding with Design by Structure

LendInvest taps Design by Structure to clarify property finance for a £230bn P2P market

LendInvest, a leading UK platform for property finance, faced a challenge where its brand had become disconnected from its audience and product offering. The company engaged the vendor, Design by Structure, to help redefine its brand, clarify its proposition for key audiences, and distance itself from the negative perception associated with peer-to-peer lending.

Design by Structure evolved the existing brand identity into a more agile system, creating a visual language born from a 3D property world. This solution provided the in-house marketing team with the tools to communicate the brand's key story pillars across different channels. The work resulted in a meaningful new value proposition, "property finance made simple," which helped differentiate LendInvest by emphasizing its simpler and quicker approach compared to traditional banks.

LendInvest