Case Study: Kinective unifies banking integrations with Design by Structure

Kinective unifies banking tech for 2,000 institutions with Design by Structure

Kinective, an Integration Platform as a Service (iPaaS) provider for nearly 2000 banks and credit unions, faced the challenge of unifying three outdated and disparate financial technology brands (CFM, NXTsoft, and IMM) under a single, cohesive identity. The existing brands had mixed messaging and inconsistent visual identities that weakened the overall customer experience. Design by Structure was engaged to address this challenge through a comprehensive rebranding initiative.

Design by Structure developed the new name 'Kinective' and a unified brand strategy built around the proposition 'connect to banking’s future'. The solution included a complete visual identity system that put connectivity at its heart, supported by empathetic messaging to humanize the brand. This transformed Kinective into a powerful and scalable facilitator within the iPaaS market, enabling it to immediately offer a one-stop portal for its customers and reflect its role as a force multiplier in banking.

Kinective