Case Study: Jua achieves sharper weather forecasting with Design by Structure

Jua raises €2.5 million with Design by Structure

The vendor Design by Structure was engaged by Jua, a Zurich-based platform using AI and quantum computing for weather forecasting. The customer faced the creative challenge of finding a visual metaphor for its organic, living quantum AI system and needed to position its revolutionary accuracy engine to a highly qualified audience.

Design by Structure developed a visual and verbal system for Jua, featuring an intelligent tone of voice and a hypnotic, organic animation that grows and spreads to represent the AI. This solution effectively communicated the platform's transformational nature. The successful creative work supported Jua's ambitions, contributing to its ability to secure €2.5 million in funding.

Jua