Case Study: innosabi achieves a bolder, more distinctive brand with Design by Structure

innosabi repositions for U.S. expansion with Design by Structure

innosabi, a powerful innovation management technology platform part of the Questel group, faced a challenge standing out in an increasingly crowded and commoditized market. As they prepared to scale into the US market, their brand needed more than a refresh; it required a complete reset of perception to ensure it would be shortlisted by potential clients. Design by Structure was engaged to build a brand with sharper positioning, a distinctive voice, and a bold visual identity.

Design by Structure redefined innosabi around the core idea of "Better is Possible," creating a rallying cry that frames innovation as a continuous pursuit. This ethos shaped a comprehensive new brand system, including a new visual identity, messaging, website, and templates for various marketing materials. The result was a confident, modern, and scalable brand expression that positions innosabi as a catalyst for progress and a trusted partner for enterprises, helping them cut through the noise of their competitive sector.

innosabi