Case Study: Greenbrook strengthens its brand authority with Design by Structure

Greenbrook refreshes its brand for the £1bn investment industry with Design by Structure

Greenbrook, a strategic communications advisory firm for the investment industry, faced a challenge where its existing brand and website no longer represented its leading market position or were fit for purpose. The company engaged Design by Structure for a comprehensive rebranding service that included research, positioning, strategy, and the creation of a new brand system and website.

Design by Structure developed a sophisticated creative solution anchored in the proposition of Greenbrook's singular focus. The new brand identity features a rich color palette and a unique 'Greenbrook Glow' design mechanic, which uses light leaks to abstractly represent the firm's ability to uncover truth and build reputations for its clients. This rebrand successfully reflected the authority and expertise that Greenbrook commands within its field.

Greenbrook