Case Study: Eurowag achieves a future-proof brand transformation with Design by Structure

Eurowag future-proofs its brand in a short timeline with Design by Structure

Eurowag, a mobility service platform for the trucking industry, sought to future-proof its brand and align it with its services to enable greater cross-selling. They faced the challenge of a market lagging in digital adoption and needed a brand that resonated with the personal and business complexities faced by truck drivers and SME owners. The marketing team approached the vendor, Design by Structure, for a comprehensive brand transformation.

Design by Structure developed the "Go far" proposition and a three-tier messaging strategy addressing life on the road, in business, and in life. Their creative solution included a new aqua blue color palette for sector differentiation, a chevron design mechanic inspired by the road, and a series of brand films. This new brand system was applied across all touchpoints. The VP of Marketing at Eurowag noted the successful translation of mission-level insights into beautiful brand design within a short timeline.

Eurowag