Case Study: Estu Global sharpens its brand and customer experience with Design by Structure

Estu Global clarifies brand positioning with Design by Structure

The customer, Estu Global, is a learning and development company that designs experiences to empower individuals and organizations. They faced a challenge with stakeholder misalignment and needed to differentiate themselves in a crowded market by articulating their unique value beyond just 'doing things differently'. They engaged the vendor, Design by Structure, for a comprehensive solution encompassing brand strategy, creative design, and a new website.

Design by Structure conducted competitive analysis and developed a strategic brand platform centered on the idea 'This is your time,' positioning Estu Global as a champion of untapped talent. The vendor created a new visual identity, brand guidelines, and a website design to foster trust and recognition. The solution provided a scalable brand strategy that clarified Estu's market offer, optimized the customer journey, and ensured consistency across all touchpoints to support the business's growth.

Estu Global