Design by Structure
44 Case Studies
A Design by Structure Case Study
Design by Structure was engaged by Elemental Squared, a holding company operating in the energy transition sector, to create a brand strategy. The challenge was to maximize the impact of the company's investment fundraising efforts by developing a credible brand presence and a targeted set of go-to-market assets to strategically engage potential investors.
The solution implemented by Design by Structure included a new brand positioning termed 'Strategic Energy Enablement,' a sophisticated visual identity, and key assets such as a website, PowerPoint materials, and LinkedIn content. This new strategy and unified suite of assets were designed to position Elemental Squared as a sophisticated, go-to investment opportunity, thereby boosting its investment fundraising activities.