Case Study: Cyncly achieves a unified global brand with Design by Structure

Cyncly unites 2,300 employees and 70,000+ customers with Design by Structure

Cyncly, formed from the merger of Compusoft Group and 2020, is a global tech powerhouse in the interiors software sector. The company faced the challenge of creating a new, unifying brand identity following its merger and approached the vendor Design by Structure for a comprehensive solution covering renaming, branding, and website design.

Design by Structure developed the new name 'Cyncly', a vibrant brand identity, and a clean, dynamic website. The solution successfully created a fresh, unified brand that represents the company's mission to synchronize the interior design value chain. The agency delivered a new positioning, strategy, and a complete brand system, enabling Cyncly to present itself as a transformative industry leader.

Cyncly