Case Study: Convey transforms customer experience in regulated industries with Design by Structure

Convey modernizes its brand for regulated industries with Design by Structure

Design by Structure worked with Convey, a MarTech/CX platform formed from the strategic combination of several businesses. The customer's challenge was that it was perceived as a patchwork of legacy brands rather than one unified player, with mixed messaging and an inherited offer that lacked a clear, intentional identity.

The solution implemented by Design by Structure involved creating a new name, positioning, strategy, tone of voice, visual identity, and website. This rebrand reflected the company's evolution and gave it a distinctive voice and bold visual presence. The new identity centers on Convey's core value proposition of intelligent workflows that transform customer experience for highly regulated industries. Design by Structure successfully repositioned the company to stand out in its market and clearly communicate its mission to modernize how sectors operate.

Convey