Case Study: Avrios strengthens fleet sustainability and efficiency with Design by Structure

Avrios builds a new brand for the future of fleet management with Design by Structure

The customer, Avrios, is a fleet management software company seeking to lead its industry beyond cost-efficiency toward sustainability. Their challenge was to launch a new brand that reflected ambitions for growth, electric vehicles, and providing environmental insights. The vendor, Design by Structure, was engaged for a comprehensive branding project including research, positioning, and identity.

Design by Structure developed the core vision pillars of "the true cost of ownership" and "the power to act." Their solution included a complete brand identity with a redesigned illustrated mascot named George the eagle and a supporting icon portfolio. The new brand equipped Avrios to communicate its industry leadership and data-driven value proposition. According to the Avrios CMO, the creative output was excellent and the vendor took great care to understand the business.

Avrios