Case Study: Progress Packaging achieves sustainable luxury packaging innovation with Design Project

Progress Packaging launches V-FORM with Design Project and cuts rigid packaging complexity to 90-degree folds

Progress Packaging, a packaging manufacturer, developed a revolutionary process called V-FORM and needed to transform this technical innovation into a compelling market-ready brand. They partnered with the vendor Design Project to create a complete brand identity and launch strategy that would communicate the value of their new, more sustainable luxury packaging system.

Design Project provided a comprehensive solution, developing the V-FORM name, brand identity, and a sample pack that physically demonstrated the process's innovations. They also executed a multichannel campaign to launch the product. As a result, V-FORM was successfully established as a flagship innovation for Progress Packaging and is now being adopted across various luxury sectors. Design Project helped shape the technical process into a commercially viable and exciting new standard in premium packaging.

Progress Packaging