Case Study: Progress Packaging energises Tour de France campaign with Design Project

Progress Packaging launches Feed My Ride campaign across 5 channels with Design Project

Progress Packaging, a specialist in luxury packaging manufacture, commissioned Design Project to develop a promotional campaign for a new collection of cycling musettes celebrating the Tour de France Grand Départ in Yorkshire. The challenge was to create a compelling campaign that would effectively promote this new product line across multiple media channels.

Design Project developed the 'Feed My Ride' campaign identity to evoke riders' passion for the sport. They implemented an integrated solution that included a promotional film, exhibition, catalogue, and website. The Managing Director of Progress stated that Design Project was instrumental in defining the story and delivered the campaign with agility across all of their media channels.

Progress Packaging