Case Study: Ivison Trust achieves a stronger brand identity with Design Project

Ivison Trust launches a new brand identity with Design Project

Ivison Trust, a UK national charity formerly known as PACE, faced a significant challenge as its existing name and brand identity had become a barrier to its mission of protecting children from exploitation and supporting their families. The organization commissioned Design Project to provide brand strategy, brand naming, and brand identity design services to overcome this obstacle and better represent its inclusive, trauma-informed work.

Design Project developed the new name 'Ivison Trust' to honor the charity's founder, creating a distinctive logo with a 'double i' monogram that symbolizes parent-child protection. The vendor also established a new brand positioning, a comprehensive set of brand guidelines, and a full suite of marketing communications. This cohesive new brand identity allowed the charity to articulate its story more effectively and engage its audience with greater impact, for which the CEO expressed immense pride and gratitude.

Ivison Trust