Case Study: Sustained creates a clearer data-focused brand and website with The Design Laboratory

Sustained launches a modern brand and website in 2021 with The Design Laboratory

The customer Sustained, a company focused on data and empowering individual decisions, partnered with the vendor The Design Laboratory to create a distinct brand identity and a dynamic website. Their challenge was to develop a brand that reflected their mission of distilling complexity into clarity and fostering informed, values-driven choices.

The Design Laboratory developed a comprehensive solution including a bold brand identity with a data-centric visual language and a sleek, intuitive website. The results were a clean, striking interface that balanced usability with a memorable user experience. The client reported that The Design Laboratory's engagement was incredible, that they met all expectations for brand direction, and that their time management was great with no major timeline overruns on the vendor's side.

Sustained