Case Study: Piper secures faster investment with The Design Laboratory’s human-centric rebrand

Piper secures investment faster with The Design Laboratory

Piper, a people management platform, enlisted The Design Laboratory to undertake a comprehensive rebrand. Their challenge was to reimagine their brand strategy, identity, and digital presence to reflect their growth and appeal to potential investors, requiring a new identity that was both professional and empathy-driven.

The Design Laboratory created a new visual identity featuring a conversation-inspired logo and characters called "The Pipers" to embody key management traits. The solution included a new website, platform UX/UI, and branded assets. The successful rebrand helped Piper secure investment faster than anticipated and received strong positive feedback from stakeholders.

Piper