Case Study: Luna revitalises its brand and website with The Design Laboratory

Luna grows social engagement and revenue with The Design Laboratory

Luna, an independently owned live music venue in Leytonstone, commissioned The Design Laboratory to revitalize its brand strategy, identity, and communications. The challenge was to create a new brand identity that could capture the venue's unique metamorphic spirit and vibrant energy at the heart of its community.

The Design Laboratory developed a new brand identity symbolized by a chrysalis logo, reflecting Luna’s ongoing transformation. The solution included a full suite of branded assets, a custom Webflow landing page, and comprehensive brand guidelines. According to the venue's director, the new brand and website led to growth in both social engagement and revenue. The Design Laboratory delivered the project on time and was praised for being communicative, flexible, and thorough.

Luna