Case Study: Cycle builds a bold sustainable mobility brand with The Design Laboratory

Cycle boosts leads after rebrand with The Design Laboratory

Cycle, a company offering electric bikes on a subscription basis, approached The Design Laboratory to create a bold brand identity. Their challenge was to develop a visual language, digital presence, and communication strategy that would resonate with a diverse audience and support their mission to lead the shift towards sustainable urban mobility.

The Design Laboratory developed a comprehensive brand identity rooted in the urban landscape, featuring a modular logotype and a suite of geometric icons. The solution successfully differentiated Cycle from its competitors and built trust. According to Cycle's CEO Assistant, the rebrand generated significant press attention, which led to an increased number of customer leads. The vendor was highly recommended for their creativity and professionalism.

Cycle