Case Study: Cointreau elevates holiday packaging with The Design Laboratory

Cointreau launches two limited-edition bottles with The Design Laboratory in 2018

Cointreau sought to add elegance and refinement to its holiday season offerings with a special limited-edition bottle and packaging design. The brand partnered with The Design Laboratory to create a unified visual experience that would celebrate its primary ingredient, the orange, and highlight its heritage and sophistication.

The Design Laboratory developed a striking pattern inspired by a journey through the Jardin des Hesperides, capturing the vibrant essence of the Cointreau orange. This design was applied to the bottle and extended across all campaign elements, including point-of-sale displays, advertising, and video animations, to create a captivating and immersive sensory universe. The client praised The Design Laboratory for its flexibility, creativity, and understanding of internal requirements.

Cointreau