Case Study: Apheris achieves a cohesive AI brand identity with The Design Laboratory

Apheris builds a 70-page brand system with The Design Laboratory

Apheris, a company providing a trusted, AI-driven platform for secure data collaboration, needed a comprehensive rebrand to establish a professional and cohesive identity. They appointed The Design Laboratory to undertake this challenge and develop a suite of new brand assets.

The Design Laboratory executed a full rebrand, which included creating a new logo, bespoke iconography, illustrations, motion graphics, and a 70-page brand guidelines document. This solution ensured a unified and impactful identity across all of Apheris's communications and marketing materials. The result was a successful and consistent rebrand of their website, social media, and other assets, which was achieved through a collaborative process that the Apheris CEO praised for its excellent storytelling and deep understanding of their mission.

Apheris