Case Study: TAG Aviation achieves a premium private jet membership launch with Design Inc

TAG Aviation launches one of the best recognized charter products with Design Inc

The customer, TAG Aviation, required a name and product identity for its new holistic private jet charter membership program. They engaged the vendor, Design Inc, to develop a branding and marketing solution that would position this offering as a unique and flexible travel solution in the aviation market.

Design Inc created the 'One' identity, which included an authoritative logo treatment complemented by fluid illustrations to represent personalized service. The vendor also developed high-quality, sequentially numbered metal membership cards presented in luxury packaging, along with supporting collateral. According to TAG Aviation's Marketing Director, the resulting branding and packaging work excellently set their proposition apart and authentically represented a unique solution that did not exist in the market.

TAG Aviation