Case Study: Surrey RoadSafe achieves a more inclusive road safety brand with Design Inc

Surrey RoadSafe launches new brand identity with Design Inc in Q2 2022

The customer, Surrey RoadSafe (a road safety partnership of public sector organisations), needed a new inclusive brand identity to engage all road users and better educate the public on safety. The vendor, Design Inc, was tasked as a branding agency to create a memorable and recognisable logo.

Design Inc's solution was to create a colourful logo featuring six silhouettes, each representing a different road user, inspired by traffic signs. This new branding was successfully established and subsequently used across out-of-home advertising, social media animations, and website graphics. The vendor, Design Inc, reported that the brand hit its brief and has been in use since Q2 2022.

Surrey RoadSafe