Case Study: Surrey Police raises awareness of edibles risks with Design Inc's creative campaign

Surrey Police launches edibles awareness campaign in 10 days with Design Inc

The Surrey Police faced a rising number of hospitalizations of children who had accidentally consumed cannabis edibles, which are candies containing high levels of THC. They approached Design Inc to create an awareness campaign targeted at 11-15 year olds that would inform without scaring them and avoid glamorizing the product.

Design Inc developed a creative campaign centered on the concept of self-worth, resulting in the "Don't Be A Gummy Dummy" advertisement featuring a child seeing a gummy bear reflection. Following a tight photoshoot, Design Inc produced the final adverts in multiple formats. The campaign was successfully rolled out with an accelerated deadline in direct response to a local incident, though specific measurable results are not detailed in the provided text.

Surrey Police