Case Study: Surrey Police achieves a 6500% increase in applications with Design Inc's recruitment campaign

Surrey Police boosts recruitment applications 6500% with Design Inc

The Surrey Police, a longstanding client of Design Inc, faced a significant challenge with a recruitment campaign that had yielded only six applicants the previous year. They tasked the vendor, Design Inc, with creating a compelling new advertising campaign that would stand out in local media and engage a diverse range of potential applicants to drive applications into the hundreds.

Design Inc developed the "What do you want to be when you grow up?" campaign, which utilized bespoke CGI toy figures to convey the message that a police officer plays many roles. This high-visibility campaign was deployed across both online and offline advertisements, direct mail, and experiential formats like career fairs. The solution implemented by Design Inc was an unprecedented success, resulting in 390 applications—a 6500% increase from the previous year.

Surrey Police