Case Study: SFL boosts impact with Design Inc’s single line drawing OOH advert

SFL creates a 6m OOH airport advert with Design Inc

The customer, SFL, a leading consultancy serving the pharma, biotech, and medtech industries, faced the challenge of creating a high-impact out-of-home advertisement for a high-traffic airport corridor. With passengers moving quickly on a travelator, they needed a solution from vendor Design Inc that would communicate their key values effectively within a very short viewing time.

Design Inc's creative solution was a single line drawing advert that used one continuous line to visually depict SFL's four core values. This design provided immediate impact and successfully directed viewer attention to the company's brand. The concept was so effective that it was later repurposed by the client for various other advertising sizes, their website, and was even animated.

SFL