Case Study: Nottingham BID promotes a safer night-time economy with Design Inc

Nottingham BID launches a 4-week hate crime campaign with Design Inc

Nottingham BID, a Business Improvement District, approached Design Inc to create a powerful hate crime advertising campaign. The challenge was to promote their new city charter by highlighting that hate crime is not tolerated, explaining how to report it, and reinforcing that Nottingham is a safe city to visit, with a specific focus on the night-time economy.

Design Inc developed the "No Place For Hate" campaign, which included a series of four print, OOH, and social media advertisements depicting different nightlife aspects like drink, food, music, and travel. The solution established a strong visual brand and rolled out marketing assets including posters, leaflets, and a targeted Facebook campaign for 18-24 year olds. Design Inc successfully delivered an impactful campaign to support this important message for the city.

Nottingham BID