Case Study: Mercure London Earl’s Court enhances its flagship digital brochure with Design Inc

Mercure London Earl’s Court transforms its flagship digital brochure with Design Inc and 4 interactive features

Design Inc was approached by Mercure London Earl's Court following a major refurbishment. The hotel's challenge was to create a flagship digital brochure that could effectively showcase its four-star experience and new event spaces, including its brand-new lounge bar, Barnabys. The project required a comprehensive solution that could be subdivided into smaller brochures for different offerings and be available both as an interactive online piece and static PDF marketing materials.

To meet this challenge, Design Inc developed a narrative-led digital brochure using Mercure's lifestyle imagery, tone-of-voice, and new photography. The solution incorporated multimedia interactive features such as image pan and zoom, dynamic loading, map animations, and embedded video to significantly increase user engagement and "stickiness." The outcome was a highly successful brochure that received excellent feedback from the client's Director of Sales & Marketing, who praised the fantastic look and excellent work, noting how far the project had come.

Mercure London Earl’s Court