Case Study: Helix achieves a modern electric motor rebrand with Design Inc

Helix rebrands and launches a new website with Design Inc in one integrated rollout

Design Inc was approached by Helix, a manufacturer of high-performance electric motors and inverters, to address a key business challenge. The company, formerly known as Integral E-Drive, needed to reposition itself from being perceived as project engineers and consultants to being seen as a volume manufacturer capable of large-scale production.

To solve this, Design Inc executed a complete rebrand, developing the new name 'Helix' and a modern, corporate identity system. This included creating a new proposition, brand guidelines, and a comprehensive website. The new branding successfully repositioned Helix as a more aspirational and scalable business, enabling it to instantly compete at a higher level. Design Inc continues to support Helix across a wide range of ongoing marketing and digital activities.

Helix