Case Study: Bombardier strengthens its luxury business aviation brand with Design Inc

Bombardier’s 27-year brand evolution with Design Inc

Bombardier, a manufacturer of high-end business jets, underwent a major transformation to become a pure-play business aviation company. This required a new brand identity to reflect its singular focus. Design Inc was engaged to implement a comprehensive rebranding and support ongoing promotional campaigns for the company's aircraft.

Design Inc developed a rebrand centered on the new 'Bombardier Mach' logo, which communicated speed and innovation, alongside a modern design language aligned with luxury. Their solution included brand implementation across marketing, advertising, digital communications, and print. The work supported aircraft sales and maintained CRM communications with key markets. Bombardier's Director of Marketing highly recommended Design Inc for their stellar service and approach.

Bombardier