Case Study: Planning Center boosts custom video production 26-fold with Design Huddle

Planning Center Increases Custom Video Production 26-Fold with Design Huddle

Planning Center, a church management SaaS company, faced the challenge of scaling its resource-intensive, manual custom video creation process. Their proprietary system was expensive to maintain and limited them to producing only one video per day, which hindered their goal of increasing engagement with their Church Center app. They turned to vendor Design Huddle for a flexible video creation platform to automate and streamline this process.

Design Huddle's solution provided a robust API and creative automation to integrate a self-serve video tool into Planning Center's CMS. This allowed customers to automatically generate branded videos featuring the specific app features they used. The implementation by Design Huddle increased daily video production 26-fold, from one to 26 videos per day, and generated 2,000 videos in the first 90 days while also eliminating costly annual maintenance fees for their old system.

Planning Center

Benson Lee

Product Manager