Case Study: Brandfolder enhances content automation and templating with Design Huddle

Brandfolder Enhances Content Automation Product With Design Huddle

Brandfolder, a leading Digital Asset Management (DAM) platform, faced challenges with the user experience and capabilities of its Content Automation product. Their initial third-party graphic design editor lacked video editing, had an outdated interface, and failed to provide a seamless, integrated feel for users. They sought a new technology partner, ultimately selecting Design Huddle for its embeddable and white-label design and video platform.

By implementing Design Huddle's solution, Brandfolder gained a powerful and flexible editor integrated via API and SDK. This provided a seamless, native experience for their over 5,000 customers, allowing for template creation and customization across digital, print, and video formats directly within the Brandfolder environment. The Design Huddle platform empowered non-design team members to create on-brand content efficiently, significantly enhancing the Content Automation product.

Brandfolder

Skye Bacus

Director of Product Management