Case Study: Freshly Baked London achieves a premium, playful self-tan packaging refresh with Design Happy

Freshly Baked launches limited edition self-tan packaging with Design Happy

Freshly Baked London, a self-tanning brand, faced the challenge that its existing mousse packaging did not reflect the fun of its brand name or justify its premium price point for the high-end retail market. The company engaged the vendor Design Happy for a packaging design service to create a limited edition that would breathe new life into the product and appeal to a social media-savvy generation.

Design Happy’s solution was to draw inspiration from boutique patisseries, creating a whimsical and delightful design language that married the indulgence of confectionery with the sophistication of high-end cosmetics. The resulting packaging employed vibrant colors and tactile finishes, making the products eye-catching, collectible items that enticed customers to pick them up. The new design successfully infused the brand with a sense of luxury and playfulness, achieving a standout shelf presence optimized for social media appeal.

Freshly Baked London