Case Study: Bondi Sands builds a credible skincare range with Design Happy

Bondi Sands launches skincare range with Design Happy in 1 initial launch

Bondi Sands, the world's top-selling self-tanning brand, sought to expand into the skincare market. Their challenge was to create a new product range that maintained their familiar identity while standing out as both credible and accessible in a highly competitive space. They engaged the vendor Design Happy for packaging design services to achieve this.

Design Happy's solution used a clean, white background to convey clinical efficacy, paired with bold colored iconography for intuitive navigation and approachability. They incorporated emotive language to give each product a relatable personality while ensuring the overall design remained consistent with the trusted Bondi Sands brand. This strategic approach successfully launched a range that fits seamlessly within the brand family and stands out in the crowded market, appealing to a wide audience.

Bondi Sands