Case Study: Lavazza achieves a refined bean-to-cup coffee experience with Design Group Italia

Lavazza launches Assoluta in 2025 with Design Group Italia

Lavazza, one of the world's leading coffee brands, reached out to vendor Design Group Italia with the challenge of developing a new domestic bean-to-cup coffee machine. The goal was to create a unique solution that combined practicality with the pleasure and aroma of coffee, transforming a simple gesture into a meaningful ritual.

Design Group Italia collaborated closely with Lavazza to develop the Assoluta machine, strategically elevating the grinding process as the core of the experience. The solution featured a transparent grinder and a distinctive form that reinforced Lavazza's design identity. This partnership resulted in a product that served as Lavazza's first step into the bean-to-cup category, achieving a balance that expressed the soul of the brand and the pleasure of making coffee at home.

Lavazza