Case Study: Aristarco achieves a compelling new brand showcase with Design Group Italia

Aristarco unveils a new brand identity at Host Milano 2025 with Design Group Italia

Aristarco S.p.A., an Italian company specializing in professional dishwashers and ice machines, needed an exhibition stand for Host Milano to launch its new brand identity. They challenged Design Group Italia's Space Design team to create an immersive space that would communicate their renewed positioning to an international audience.

Design Group Italia translated the new star-inspired brand identity into a coherent spatial experience. The solution featured a dark blue backdrop that made the products stand out like stars, with a central custom counter for hospitality and meetings. The stand successfully strengthened brand positioning by creating a welcoming environment that enhanced product presentation and supported commercial interactions.

Aristarco S.p.A