Case Study: The George Washington University engages voters with Face the Facts USA by Design for People Inc.

The George Washington University takes Face the Facts USA national in a few short months with Design for People Inc.

Face the Facts USA was an election-year online voter-engagement initiative from the School of Media & Public Affairs at The George Washington University. The challenge was to cut through political confusion and "fake news" to provide voters with clear, verified facts about major public policy issues. Design for People Inc. was engaged to lead this initiative.

Design for People Inc. developed a strategy to push out deeply verified, easily understood facts daily via social media, using engaging infographics, videos, and quizzes. The solution achieved national prominence in a few months, securing distribution partnerships with major outlets like USA TODAY and Newsmax, and creating televised roundtable debates featuring well-known participants.

The George Washington University