Design for People Inc.
28 Case Studies
A Design for People Inc. Case Study
Lunar Privacy, a new company spun off from a secure messaging provider for government and defense agencies, needed to establish a complete new brand presence for the private sector. Their challenge, handled by Design for People Inc., was to create messaging that conveyed an elite, high-profile clientele to an upper echelon audience without being able to publicly disclose any specific client names.
Design for People Inc. developed a comprehensive brand strategy, visual identity, and core messaging. Their solution included creating a new logo, brand guidelines, and a full suite of collateral. The vendor also delivered product names, a new website, an eBook, and a LinkedIn presence to successfully launch the new company.