Case Study: AARP helps caregivers find support and resources with Design for People Inc.'s UX and website redesign

AARP elevates family caregiving for over 40 million caregivers with Design for People Inc.

The customer, AARP, faced the challenge that its wealth of caregiving content was difficult for users to find and consume. Many people in this stressful situation do not identify as "caregivers," and AARP needed to make this critical information easily accessible. Design for People Inc. collaborated on the user experience strategy and design for a new digital channel.

Design for People Inc. implemented a new information architecture based on user testing, creating a centralized Family Caregiving channel. The solution personalized content for specific needs and locations, helping caregivers find services and benefits. The result was a digital experience that prominently features the latest news, articles, and evergreen resources, making relevant support easily accessible for over 40 million caregivers.

AARP