design dpi
16 Case Studies
A design dpi Case Study
Regen Physio, a physiotherapy clinic, initially hired design dpi to redesign its outdated WordPress website according to a specific brief. While the resulting one-page site was well-crafted, the client and vendor both recognized that its dark, athletic aesthetic was not suitable for conveying the clinic's professional and clinical expertise, presenting a challenge to their brand image.
Given full autonomy, design dpi completely redeveloped the solution, moving from a single page to a comprehensive 40+ page website. The new design utilized a clinical blue color palette and was specifically tailored for a physiotherapy practice, with a strong emphasis on mobile responsiveness. The result was a website that the client's CEO hailed as "the greatest physiotherapy website on the internet today," which successfully communicated the clinic's culture and led to a sensational service recommendation for design dpi.