Case Study: Patchsave Solutions boosts slim Cat6a cable sales with design dpi's animation and microsite

Patchsave Solutions launches a 01:19 animation and microsite with design dpi

Patchsave Solutions, a distributor of slim Cat6a network cables, faced the challenge of promoting their space-saving product in the UK market. They partnered with the vendor design dpi to create a promotional animation and microsite that would effectively demonstrate the benefits of their smaller diameter cables for overcrowded server racks.

The solution implemented by design dpi was a short animated film featuring a "Tech Guru" character and a specially crafted microsite. The animation visually compared the slim cables to standard ones, even utilizing a complex "Matrix"-style bullet time effect. The microsite enriched this user experience. As a result, design dpi delivered a compelling campaign that clearly communicated the product's unique selling point.

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