Case Study: St John of Jerusalem Eye Hospital grows donations and reach with Design Culture's brand identity and WordPress website

St John of Jerusalem Eye Hospital boosts donations conversions by 23.5% with Design Culture

Design Culture was engaged by St John of Jerusalem Eye Hospital, the only charitable provider of expert eye care in the West Bank, Gaza, and East Jerusalem. The customer's challenge was to increase its reach and grow new audiences beyond its established network, while differentiating itself from partner organizations.

The vendor, Design Culture, delivered a refreshed brand identity with a broader visual system and a new WordPress website. The website was integrated with Blackbaud CRM, Donorbox for donations, and Shopify for e-commerce. This solution led to a 23.5% increase in donation conversion rates, an 18% increase in sessions from organic search, and a 12.5% increase in newsletter subscriptions.

St John of Jerusalem Eye Hospital