Case Study: Fair Trials boosts engagement with a custom WordPress website by Design Culture

Fair Trials boosts pages per session 69% with Design Culture

Fair Trials, a global NGO campaigning for a fair criminal justice system, needed a new website and brand evolution to better reflect its modern campaigning identity and serve its diverse international audience. They commissioned Design Culture to design and develop a new WordPress site that could clearly position the organization and engage all users.

Design Culture delivered a digital-first brand evolution and a custom WordPress website featuring a powerful resource hub and enhanced search functionality using Algolia. The solution provided an intuitive, flexible platform for both users and the internal team. The vendor's work resulted in a significant positive impact, including a 69% increase in pages per session, a 196.88% rise in average session duration, a 34.97% reduction in bounce rate, and a 5.3% increase in clicks from organic search.

Fair Trials