Case Study: ZSL achieves a sell-out fundraiser with Design Chambers

ZSL sells out Roar with Laughter with Design Chambers

ZSL, the Zoological Society of London, faced the challenge of creating a strong and memorable brand identity for its annual "Roar with Laughter" comedy fundraiser to attract a wide audience and highlight the event's cause. Design Chambers was tasked with developing event branding and marketing materials that matched the high-impact event name and demonstrated the fun of the occasion.

Design Chambers created a new brand identity that placed the event name center stage against comedy club curtains and incorporated a tiger fur effect to nod to the big cats the event supports. The solution was highly successful, resulting in a complete sell-out of the event and prompting an immediate repeat booking for the following year.

ZSL