Case Study: Scouts refreshes the Cubs brand with Design Chambers

Scouts refreshes Cubs materials for 8-10.5 year olds with Design Chambers

The customer, Scouts, a charity with a long history, needed to implement a new brand identity for their Cubs program aimed at young people. Their challenge was to evolve the brand to inspire a new generation while respecting and maintaining its considerable heritage. They partnered with the vendor, Design Chambers, for this brand refresh project.

Design Chambers implemented the new Cubs brand across all literature, designing everything from badges to booklets. The solution introduced more color and interest to the materials, making items stand out while keeping them easy to read and engage with. The result was a future-proofed brand that maintained its fun identity. A representative from Scouts stated that Design Chambers provided ideas to help stretch their brand and creative to the next level.

Scouts