Case Study: Hair Naturally achieves major market share with Design Angler's brand identity

Hair Naturally - Customer Case Study

Hair Naturally partnered with Design Angler to create a brand identity for a new salon chain concept built around affordable, toxin-free hair care for people of all ages and genders. The challenge was to develop a fresh, welcoming brand in a crowded eco-conscious market.

Design Angler delivered a clean, text-based identity with a supporting logomark and an appealing brown-green-blue palette, paired with print campaigns that emphasized real-world beauty over glamour. The result was strong market traction: within less than two years, Hair Naturally reported major market share and began planning expansion, while Design Angler continued working on a complementary sister-salon brand.

Hair Naturally