Case Study: The American Ceramic Society boosts segmentation efficiency with DESelect

The American Ceramic Society - Customer Case Study

The American Ceramic Society (ACerS) is a global ceramics community with more than 10,000 members across 70+ countries. When it first began using Salesforce Marketing Cloud, the team lacked a dedicated SQL expert and needed a simpler way to work with filtered, comprehensive databases for membership and product marketing. DESelect helped solve this challenge with its Segment product, allowing the marketing team to operate without needing to memorize or write SQL.

With DESelect Segment, The American Ceramic Society quickly implemented the tool, improved database use, and created better audience segments for more personalized emails. The team reported time savings, automatic daily segment updates, and fewer unsubscribes and bounces. DESelect also stood out for its strong onboarding and ongoing customer support, and ACerS rated the experience a 10 out of 10.

The American Ceramic Society

Kameron Haines

Marketing Manager