Case Study: El Puente streamlines multilingual product content workflows with Describely

Multilingual Distributor Turned Tangled Spreadsheets to Seamless Workflows with Describely

El Puente, a fair trade product distributor, faced a significant challenge managing accurate and authentic product descriptions for their extensive and growing catalog across multiple languages. Their manual process involving spreadsheets and general AI tools like ChatGPT was time-consuming, chaotic, and difficult to track, hindering their growth. They turned to Describely for a dedicated product description solution.

By implementing Describely, El Puente gained a unified platform to generate and edit content with custom rules, ensuring brand authenticity. This solution enabled bulk processing and descriptions from images, which slashed their description turnaround time by 75%. Describely provided the efficiency and multilingual support the company needed to scale while maintaining its commitment to transparency.

El Puente

Jasmin Armbruster

Online Marketing Manager