Case Study: Squire's Garden Centre improves online product content and customer trust with Describely.ai

How Describely Transformed Local Garden Centre’s Online Presence

Squire's Garden Centre, a family-owned garden retailer, faced the challenge of building a compelling and unified online presence to match its esteemed in-store experience. Their initial manual process for writing product descriptions was inefficient and struggled to scale, making it difficult to convey their brand's warmth and expertise on their new eCommerce site. They turned to the vendor, Describely, for a solution.

By implementing Describely.ai, the team could automatically generate consistent, on-brand product descriptions by importing spreadsheets and applying customizable style guidelines. This solution from Describely resulted in a smoother customer journey with lower bounce rates and fewer abandoned baskets. It also provided the tools to easily audit and refresh content, which helped build customer trust and effectively extended their in-person service standards to their digital channels.

Squire's Garden Centre

Vicky Page

eCommerce Customer & Fulfillment Lead