Case Study: Sunset Transportation achieves real-time freight visibility and 3x load growth with Descartes MacroPoint

Visibility + AI-Based Capacity Matching Key to Customer Satisfaction

Sunset Transportation, a privately owned, award‑winning third‑party logistics (3PL) provider, was constrained by labor‑intensive manual load tracking and slow carrier sourcing. Moving 30,000+ shipments a year, the company couldn’t meet rising customer expectations for frequent status updates or quickly find capacity in a tightening market, limiting revenue opportunities and growth.

Sunset implemented Descartes MacroPoint fully integrated with its McLeod TMS to provide real‑time visibility, automated alerts and AI‑driven capacity matching (including an opt‑in capacity co‑op). The solution reduced check calls by 60%, enabled customer updates as often as every 15 minutes, expanded its carrier pool to roughly 4,500 carriers, and grew monthly loads from about 200 to 670—delivering lower costs, higher productivity and stronger carrier and customer relationships.

Sunset Transportation

Connie Morgan

Director, TL Pricing and Procurement